Eva Chen is the director of fashion partnerships at Instagram and inspires us with her own account every day
As I already recently hinted at, Evan Chen’s Instagram Live Stories channel belongs to my daily guilty pleasures. It’s entertaining – sometimes not aiming to reinvent the wheel – but at the same time that makes it accessible. And in the end, it’s got a lot of variety. It’s a bit like a daily soap for 2017, the type of entertainment that previously only became a pixilated “second life” through the TV-format, but here – alas – is a complete success. 690k followers can’t be wrong and we warmly recommend following her account @evachen212.
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Eva Chen is responsible for fashion partnerships at Instagram, is on the board of Net-a-Porter and Yoox since 2016, and is also in the BoF Top 500. Before that, she worked closely by Anna Wintour’s side at Condé Nast to drive digital formats forward. She had taken an internship in the editorial department of a fashion magazine during her medical studies and then decided to stay in the industry. She worked at Teen Vogue for eight years, then became a consultant for Lucky and ultimately, as the youngest editor-in-chief there, took the publication from print to “online only” in 2015.
Three months after leaving her position there, she announced her new, current role – and it couldn’t be more fitting. After all she has a strong preference for bags and shoes, all of which she circulates at dizzying speed (returning to a few favorites, of course). It’s fast fashion in the luxury sector at its best, all work-related of course.
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She’s made her expert knowledge known in countless interviews, and they’re good to read – for example, “It’s Not a Numbers Game” in Business of Fashion, a timeless article that I’ll always happily re-read. She applies all of her pieces of advice daily in an authentic way: From “Engagement, Not Followers” to “Craft a Strong Identity,” and also her self-created hashtag #evachenpose as an individually created topic series that’s enjoyed a great deal of popularity (over 12,000 entries).
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And that’s how you follow her every turn. She had her second child a few days ago and she only took a 10-hour break for it on Instagram Stories. I watched with curiosity to see how well she would handle it and she didn’t disappoint: With her usual humor, she continues to share her real-life experiences and recurring topics (her daughter Ren, presenting her favorite beauty products, watching the TV series The Batchelor) with her followers. It’s surely just a matter of time until she’s sitting in a taxi and hits the live button or until she takes us with her on her way into the office.
For all the daily inspirations follow Eva’s Instagram Account here.
Julia co-founded one of the first fashion blogs in Germany in 2007 and became a freelance consultant for digital strategies after publishing her first book in 2010. After an eventful four years with Condé Nast working mainly in the digital department of Vogue Germany, she decided to launch her own online magazine with her dream partner, Veronika Heilbrunner. She is based in Berlin and loves to read books.