Shop The Look: Team Outfits

©Collage / Oriane Baud

The hey woman! team presents their office outfits: from statement earrings to chic loafers

Veronika and the team are – excuse the cheese – our everything. Nothing would happen here without these women. I have to pinch myself every day when I walk into the office: Can they all really be so amazing? And since after years of fashion blogging I’m more than happy to turn the digital spotlight away from myself, I’m all the happier to let these fabulous young women jump in with such ease and enjoyment themselves. So, allow me to present to you: The office outfits of hey woman!, served fresh regularly, straight from our headquarters.

Julia knolle

Franziska Steinle (Brand Relations)

In my ideal world, my closet would consist entirely of the following fabrics: silk, cashmere, linen, and denim!

When it comes to color, I limit myself in most cases to off-white, blue, black, beige, and the color – to quote my friend Sophie – “that will never go bad”: mustard. I happily mix it in, but also happily not.

The combination of different elements is a mixture of feminine and masculine and inspired by different decades – combined with classic loafers, sandals, and sneakers, and then also a few more eccentric spontaneous purchases.

Instagram: @ohfrantastic

Julia Fricke (Executive Assistant)

“Just write something about your style,” I hear from the desk across from me, aka the fashion department, when it came to the text for an article called Team Outfits. My style? Hmmm, good question. How to describe my style? I really like black – that came to me immediately. I like wearing white and cream, also something dark blue now and then. Prints aren’t so much my thing – unless it’s leopard print, that’s what my boyfriend would add right now. Normally I vehemently say no to that too, but a certain preference for these spots is something I can’t deny. In any case, it comes down to the color and the material. I love the leopard collection by Ganni, that much is true. Especially the flowing leopard print dress combined with a short leather jacket and black Chucks – that is something I could always put on. Generally, I’d probably wear just about anything by the Danish label. There I’ll happily also make an exception for logo shirts with a cherry bomb, croissant, or fruit printed on them, or else a bright red sweater made of soft mohair.

Newly discovered this summer: dungarees and overalls. There’s hardly anything more comfortable, and in cream or black the combination of pants and a top paired with sneakers and a t-shirt looks really relaxed. Exactly my thing! This year’s gingham comeback probably hasn’t passed anyone by, and so I absolutely don’t regret buying this midi-skirt with side pockets, which I combine with a t-shirt and Chucks.

Since my daily outfits are rather simple – the exceptions are mentioned above – I love quality accessories and bags. Like my Céline sunglasses, second-hand Chanel bag, or still-unworn Valentino pumps that I discovered on one of our video production shoots and have been hoping for the right occasion to premiere them at since. Finger’s crossed!

Instagram: @itsmejulietta

Catarina Teles (Editorial Assistant & Social Media Department)

Sometimes I find it difficult to find something for my size – in my opinion, many items of clothing look better on taller people. In these moments of crisis, I mostly search out help from the Olsen twins (who, exactly like me, are under 160 centimeters tall!) and then can once again calmly ascertain that just as many looks suit shorter women as they do tall models. What luck!

Even if my preference is always to want to wear loose clothing, I have to be careful not to look like I’m drowning in it. So I always need a little contrast: a loose shirt with tight pants; baggier pants with a tighter top. A leather jacket and band t-shirt always mean chic loafers and a chic dress implies (mostly) flat shoes or even sneakers. But I feel the best and the most authentic, however, in a fully black outfit consisting of high-waisted jeans, a t-shirt, and a leather jacket. Happily paired with a chic shoe like a loafer or flat Dr. Martens.

Instagram: @catiepetite

Oriane Baud (Fashion & Creative Department)

Summer is my favorite season – I love wearing white and the less layers to put on the better! My style is relatively classic and mainly composed of a mix of very feminine items – like ruffles and wrap dresses – with menswear elements such as button-down shirts and cargo pants. I never buy clothing made from chemical-based products and prefer to only wear natural materials: They are much softer and don’t get damaged after washing. Style is in the details and I love adding statement earrings to my basic outfits. If I don’t feel inspired, I usually jump into one of my favorite pairs of vintage Levi’s 501s (I own 5!), a comfortable t-shirt, a pair of loafers or pumps, and I am ready to go!


Julia co-founded one of the first fashion blogs in Germany in 2007 and became a freelance consultant for digital strategies after publishing her first book in 2010. After an eventful four years with Condé Nast working mainly in the digital department of Vogue Germany, she decided to launch her own online magazine with her dream partner, Veronika Heilbrunner. She is based in Berlin and loves to read books.