Kirsten Hermann went to the Hyères Festival 2017 and reports on her impressions of the 32nd International Festival of Fashion and Photography
Jean-Pierre Blanc, founder and director of the Festival International de Mode et de Photographie, has already been enthusiastically inviting guests of the event to the tranquil town of Hyères for 32 years.
The creative epicenter there is Villa Noailles, which presents an important and top-quality platform for stylists, designers, and photographers. Alongside exhibitions by established names like Tim Walker, Pierre Hardy, and Schiaparelli, you can find some exciting new positions – Marc Turlan, for example, whose work Dance First, Think Later explores the paradox of the current state of censorship, or Vendula Knopova, last year’s photography award winner here in Hyères whose installation Zivijo operated as a creative and amusing marriage agency.
But the French can claim more than that when it comes to getting a bit of fresh air wafting through the fields of fashion and photography. This is where they show off. Juries filled with high-profile members – this year’s panel included Camille Bidault-Waddington, Sabine Getty, and Michael Hoppen – give out awards that include large monetary prizes.
The Grand Prix du Jury for fashion when to Swiss-born Vanessa Schindler, the Prix Chloé – the brand’s endowment prize for fashion – to German-born Gesine Försterling, the Grand Prix du Jury for accessories to Swiss-born Marina Chedel, and the Grand Prix du Jury for photography to Irish-born Daragh Soden.
Especially positive to note is the interest and engagement shown by top-class professionals from the fashion and photography industries. It was possible for young talents to end up in an offhand, clever exchange with, for example, Hermès family descendent Pascale Mussard or Chloé CEO Geoffroy de la Bourdonnaye.
But for the general public, a visit to Villa Noailles is still worth it. The exhibitions will remain on display until the 28th of May and architecture of the Villa itself is simply astounding.
The festival took place from April, 27th to May, 1st.
The exhibition will be open to the public until May 28th:
Every day from 10am to 1pm and from 2am to 5pm.
Closed on Sundays, Mondays and on public holidays.
Kirsten Hermann (Instagram @kirstenhermann) runs the Galerie für Moderne Fotografie. Located at Schröderstrasse 13 in Berlin, the gallery’s current exhibition La Frontale by Camille Vivier will be on show until the 15th of June, 2017. Vivier was invited by the Festival de Mode et de Photographie to go to Hyères for one year in order to document the surroundings from her particular point of view.