Chanel opens a new store in Munich and Veronika Heilbrunner shows you how to wear the newest summer collection
When my friend Hella Schneider from Vogue Online asked me if I was interested in exploring the new Chanel store, of course I immediately said YES. Most of all, because it also provided the opportunity to try on my favorite pieces from the current summer collection. I was particularly impressed by the VIP salon, on the second floor, which you can only reach by elevator. And now topping my personal wish list: one of the tweed chairs from the boutique’s chic fitting rooms.
Shot on analog film by the extraordinarily talented photographer Miriam Marlene Waldner. Hair and makeup by Arzu Kücük.
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Nightgown or party dress – both are definitely possible with this fine lace dress by Chanel. I wore a long-sleeve underneath by L’art de L’automobile and brand new Nike Air Max. My black Gabrielle backpack by Chanel is the perfect complement to this pastel look.
The pearl choker by Chanel is the coolest when it goes solo…
…or with a high-buttoned silk shirt.
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Just as high up on my shopping list is the tweed blazer by Chanel. It’s simply the perfect upgrade for my favorite look – vintage Levi’s and a t-shirt. And of course with Air Max again for a perfect bit of disruption.
If you’d like to see more pictures, take a look and read more here.
The new 450m2 store designed by Peter Marino is just a few meters away from the old address on Maximilianstraße. And for anyone who still hasn’t seen enough, you can find a few more pics here:
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They celebrated the opening last Wednesday, the 15th of March, in due style with a large party at the Zenith. Click through some impressions and the guests here:
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Born and raised in Munich/Germany, Veronika’s professional career has developed from being a model to a fashion editor, to online luxury retailing and most recently style editor of Harpers Bazaar Germany. She currently lives in Berlin where in the beginning of 2015 she started a company with Julia Knolle, the ex-editor at large of Vogue Digital.
Oh, and she loves pugs!