Céline is finally getting its own online shop. Madeleine has already put two items on her wish list in anticipation
Finally – Céline goes online! LVHM, the luxury group to which the French label belongs, has announced that they will launch an e-commerce business for the brand. To date, Céline has been the only house in the conglomerate without its own online shopping presence due to concerns about damage to its image. But after the positive résumés presented by other comparable luxury houses, a digital course is being set. Initially, only France will be allowed to enjoy the benefits – but Europe and the United States will follow suit in 2018. With an estimated annual turnover of 800 million euros, the online presence is likely to have a positive impact on financial developments next year.v
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For those of us beyond the French borders, we have some time to plan in advance for what will be going into our shopping baskets. Jewelry, for example, is always a good idea. Letters on chains, keyrings, and cups are guaranteed to be treasured. Designer Phoebe Philo also understands this fascination. For Céline, she translated the alphabet into her aesthetic after initially experimenting with geometric forms. She presented the result during the AW runway shows: 24 large, gold-plated letters that can be worn individually, but also happily as a full word. They are already collector’s items, and so it’s hardly surprising that they were allowed back on the catwalk for the SS18 season. It’s clear what letters we’re wishing for…
It’s not just the jewelry line that is being hotly courted – Céline’s iconic bags in timeless designs are also in demand. The label has also unveiled its new compositions for the Big Bag and the Bucket Bag – smaller sizes, buttery soft calfskin dipped in muted colors like poppy red and stone grey. After the launch of the large Bucket Bag in camel at the beginning of the year, it was a logical consequence to soon offer variations on the styles. Exquisite.