Editorial: Winona Forever with the B Bag by Liebeskind Berlin

Our exclusive Liebeskind Berlin editorial – styled by Veronika Heilbrunner and shot by Miriam Marlene Waldner

When I’m traveling in foreign countries, I realize time and time again how my own feelings of love for the city in which I live skyrockets with seemingly no bounds when I reveal its name: Berlin! That can lead to utterly absurd situations when the most relaxed artist couple from LA, or a successful Danish designer, or multiple mamas a-b-s-o-l-u-t-e-l-y want to live here. Suddenly I think that I’m actually the only one who would immediately trade with them.

But then I’m aware all over again how good we have it here. A capital charged with this positive energy, constantly growing and always growing younger, that nonetheless appears like an old-fashioned village. So beautifully eccentric, uncool, filthy, imperfect. And at the same time, of course, there are completely different corners. But we can already take note of the first steps of becoming THE world metropolis. However, and luckily, it’s still a way off until we reach that point.

The desire to capture the feeling of this city, a city in which everything appears to be possible, appears as omnipresent as its popularity. For Morgan Diguerher, the creative director of Liebeskind Berlin, it also looks that way: He named his first escapade for the Berlin-based label the “B Bag.” The “B,” of course, stands for Berlin.

As a 90s kid, I grew up with exactly this kind of bucket bag. Casually thrown over the shoulder, back then we called it the “duffel bag.” And with that I have to immediately think of Winona Ryder, Johnny Depp, Drew Barrymore, and River Phoenix, those non-conformist talents that went wild with unstoppable momentum and shabbily glamorous looks before the nocturnal flashes of the paparazzi.

I preferred to imagine Hollywood’s new blood out and about in New York City, at parties and openings. And I ripped out every photo I could find in newspapers and magazines to put them up on my wall. Once my personal role models, they’ve now advanced to the status of classic icons. And the city that you wanted to be in, that you dreamed of – that was New York. Just like today, for various and completely different reasons, it has become Berlin.

That’s why no one but Miriam Marlene Waldner came to mind to capture exactly this feeling. She always shoots on analog film and her Instagram feels just about the same as when you rediscover an old copy of i-D from the 90s. When I first explained my idea to her – basically to follow Winona 2.0 through a tepid summer night – the ideas just started bubbling out of her. We agreed on our protagonist in what felt like about four seconds: The doe-eyed beauty in the following series of photos is Marie Berger. She moved to Berlin four years ago, studied sinology, and has assisted the studio manager at 032c for the last year. At the moment, however, she’s packing her bags: She’s off to Shanghai in October.

Minimal, pragmatic, practical, and thoroughly chic, the “B Bag” could also be a metaphor for the city that lends it its name. Because, for me, Berlin’s coolness translates as authenticity and diversity.

Photos: Miriam Marlene Waldner
Hair & Make-up: Patrick Glatthaar
Model: Marie Berger
Styling: Veronika Heilbrunner
Assistant: Catarina Marques Teles
– In cooperation with Liebeskind –

Born and raised in Munich/Germany, Veronika’s professional career has developed from being a model to a fashion editor, to online luxury retailing and most recently style editor of Harpers Bazaar Germany. She currently lives in Berlin where in the beginning of 2015 she started a company with Julia Knolle, the ex-editor at large of Vogue Digital.
Oh, and she loves pugs!