BVLGARI reflects Rome’s magical approach to life both in its designs and in the perfume GOLDEA THE ROMAN NIGHT – with our editorial, we project that feeling on all the cities of the world
We are in Rome. It’s a warm summer night, a party is roaring – that’s about how I imagine the sweet life. Hundreds of people in beautiful dresses dance and spin under the bright lights of the city, faster and faster through the darkness, losing themselves in the moment. The first minutes in Paolo Sorrentino’s masterful 2013 film La Grande Bellezza (The Great Beauty) could not be more passionate, electrifying, or charged with emotion and feelings of joy. Rome’s beauty begins with its colossal history, captivates us with its large monuments, and ends in roaring nights. And you can do that, too.
One of those many Roman stories was written by Sotirio Bulgari. He opened his first business in the Italian capital 133 years ago and, with it, laid the foundation for the luxury brand we know today. Over the decades, the company has created a unique DNA that is defined by sparkling jewelry designs, accessories, and fragrances. Always present: Roman pride.
PARFUM BVLGARI GOLDEA THE ROMAN NIGHT, “SERPENTI FOREVER” BAG IN CORAL CALFSKIN WITH APPLIQUÉS, SLIMLINE 18K WHITE GOLD Serpenti BANGLE, Serpenti NECKLACE WITH PENDANT IN ROSE GOLD WITH MALACHITE
SERPENTi EARRINGS IN ROSE GOLD WITH RUBELLITE
LEFT: Serpenti NECKLACE IN 18K WHITE GOLD, Serpenti 18K ROSE GOLD NECKLACE WITH MOTHER OF PEARL
RIGHT:PARFUM BVLGARI GOLDEA THE ROMAN NIGHT, Serpenti RING IN ROSE GOLD WITH RUBELLITE
BVLGARI’s latest perfume, GOLDEA THE ROMAN NIGHT, was developed by perfumer Alberto Morillas. For this scent, he dipped a gently curved bottle in black lacquer, endowed it with shiny, gold-colored lettering, and finished the bottle neck with metallic Serpenti embossing. The Serpenti line is one of the house’s classics dating back to the 1940s, so it seems like a big compliment that this latest perfume can also be seen as an indirect continuation of the collection.
As the name suggests, Morillas was inspired by the Italian capital. For him, Roman nights are legendary – pulsating – and he wanted to translate this feeling into a fragrance. And so he chose berries and black peonies for the top notes. Night-flowering jasmine and tuberose absolute fill the heart notes. The composition is completed by base notes of Haitian vetiver, patchouli, and black musk. In Morillas’ mind, GOLDEA THE ROMAN NIGHT nestles on the neck like a necklace. This poetic thought fits to Rome, to its myths and to the magic that surrounds this historic city. And maybe the roof terrace in Sorrentino’s La Grande Bellezza smells exactly like GOLDEA THE ROMAN NIGHT. It could be so, especially since the Italian director is known as a friend of the house and has made commercials for BVLGARI.
“SERPENTI FOREVER” BAG IN JADE GREEN CALFSKIN, serpenti WIDE RING IN ROSE GOLD WITH RUBELLITE, serpenti RING IN ROSE GOLD WITH MALACHITE
SEEN HERE AND IN THE FOLLOWING PICTURE:PARFUM BVLGARI GOLDEA THE ROMAN NIGHT
Inspired by Rome at night, this editorial revolves around that illusion. Naturally, memories of long evenings in restaurants and bars are awakened. What often started as a spontaneous aperitif became an extended dinner and drinks that ran late into the night. And while we talk for hours, sitting together and laughing, a small still life or two slowly forms on the table: wine glasses next to bags, spoons to the side of lipsticks, candle holders close to rings and bangles that have been put to the side – and always accompanied by the smells and moods of the night. Maybe in Rome, or maybe in Paris, London, or Berlin.
Top model Bella Hadid (@bellahadid) traveled through the streets of the Roman night for the perfume’s campaign. GOLDEA THE ROMAN NIGHT is available in three different sized bottles and as a body care line.