Acne Studios, COS, and Burberry shine in videos that underscore their brand’s DNA
1. Wes Anderson for H&M
The most enchanting Christmas clip of the year comes from H&M. In fact, none other than independent film icon Wes Anderson was involved in the making of Come Together to get us in the mood for the holidays – and H&M’s Christmas Collection 2016. Here’s the scene: we’re travelling on Christmas Eve, the train is running late, and it seems like the guests will have to spend their holiday on board. Luckily train attendant Adrien Brody has a surprise up his sleeve and takes on the role of the Christmas elf, providing the guests with hot chocolate and decorating the dining car with a marvelous Christmas tree. As the ultimate master of aesthetic cinematography, Wes Anderson once again spins a winter’s tale that’s curious and charming all at once.
2. Acne Studios
The current Resort Collection by Acne Studios is a wild mix of aesthetics drawn from the 70s and the style of the early 2000s: batik, asymmetry, buckles, and pleats as far as the eye can see. And now a short film, a sort of psychedelic fashion collage filmed with a hand-held camera, has been released to accompany the collection. The clip presents models from the runway show and gives a glimpse of their favorite pieces while a dreamy French pop song plays in the background. A new take on holiday reflection.
3. Gucci Gift Garden
If there’s any earthly place that could resemble the biblical Garden of Eden, then it would have to be the Garden of Ninfa, located to the south of Rome in the town of Cisterna di Latina. So it comes as no surprise that director Floria Sigismondi choose this medieval paradise as the backdrop for her cinematic interpretation of Alessandro Michele’s designs from the Gucci Cruise Collection 2017. Amidst exotic animals – including the symbolic snake – and with the emotional aria Il Dolce Suono by Gaetano Donizetti as its soundtrack, the story of original sin turns into a feast for the eyes.
4. COS Musical Chairs
Back when we were kids, every successful birthday party included a game of musical chairs. In a clever move that plays on Millennial nostalgia, COS has now reinterpreted the game in a new clip by Lernert & Sander. All six of the game’s players are furniture designers – Mette Hay, Marjan van Aubel, and Philippe Malouin among them – and they are wearing beautiful pieces from the COS AW Party Collection, which was launched right in time for the holidays. A live band plays in the background while the group slowly narrows itself down to the last one sitting.
5. The Tale of Thomas Burberry
Burberry’s latest short fashion film generated a lot of buzz when it was released at the end of last month. The trailer tells the tale of Thomas Burberry, who founded the traditional house in 1856. His story takes us from the invention of the trench coat all the way to a love triangle between himself, his fictional first love (Sienna Miller), and a mysterious female pilot (Lily James). Asif Kapadia, the director of the film, won an Oscar in the category of Best Documentary this year – actually an ideal prerequisite for turning the short film into a full-length motion picture, isn’t it?
5.+1. Veronika for Vogue Paris
After following a day in the life of Ines de la Fressange, Karlie Kloss, and Jonathan Anderson, French Vogue has now devoted an episode of #VogueFollows to our very own Veronika Heilbrunner. Her mission? Finding the perfect outfit for a post-Fashion Week lunch! From a fairy-like Chloé dress paired with sneakers to a classic t-shirt and denim combo, each and every one of Veronika’s staple looks is to be seen. And while she jumps from one outfit into the next, her personal stylist du jour has made himself comfortable on the hotel bed. Keyword: #heywomanlovespugs.
After spending a gap year in Paris, Jessica Aimufua set her heart on Berlin, starting her art history and cultural studies undergrad in 2012. As a keen observer and critical thinker she developed an urge to express herself inventively at an early age. In both English and German she writes about contemporary culture and modern aesthetics, with a focus on film, fashion and art . At hey woman! she writes, edits and translates.