Top 5: Campaigns Spring / Summer 2016 Vol.2

© Collage / Julia Zierer

You think, six favorites are enough, then reinforcements trickle slowly but surely across your screen: Obviously, we thought about it and decided to up the ante and expand on our original Top 6 campaigns of SS16. Here we go:

Tyrone Leblon fOr Calvin Klein

It always gives me great pleasure when young talents have the chance to work for major labels. A few days ago Calvin Klein announced that photographer Tyrone Lebon has photographed more young things, almost his peers, for all of their sub-brands. Well, Justin Bieber and Kendall Jenner or no longer juniors and the mass market is better known than the Englander

Above all, what comes to mind is the campaign for Céline with Daria Werbowy, sitting in a car without makeup. It is in no way inferior to the simple aesthetics of Juergen Teller. Lebon’s sold-out book of photography “Nothing Lasts Forever,” published in winter of 2011, set the tone for his own unique and well-respected pictorial language.

He’s dauntless when it comes to the underwear theme from house CK. The campaign “I ______ in my #calvins” is already designed to go viral on social media and faithfully follows all the rules: He works in a quasi group with colleagues like David Sims, Harley Weir and Jamie Hawkesworth. The aforementioned big names are in front of the lens as well as musicians like Kendrick Lamar, FKA Twigs, the model and activist Abbey Lee Kershaw (“Hihi I don’t even wear underwear, hahaha”) or the Danish newcomer, actress Klara Kristin, who can be seen in the latest Gaspar Noé film “Love.” On top of that, a few faces cast from the street, and the total package is ready. This video is especially fun.

Nan Goldin fOr McQ

A delicate little plant describes her only so well: Spanish model Mayka Merino recently walked for Prada, then she popped up in J.W. Anderson’s campaign and was put into a scenario from the legendary Nan Goldin. London’s club scene, blur the images, and you can’t see her pristine youth so well anymore. Regardless, I can’t stop thinking about this image in a doorway. Maybe because it all reminds me of “Victoria” my favorite film of 2015. Could be.

Viviane Sassen fOr 3.1. Philipp Lim

Africa seemed to be a very popular location for campaign shoots this season. Valentino allowed themselves to get carried away and the New York label 3.1 Phillip Lim cleverly booked model Liya Kebede, photographed with her family, who live in the capital of Ethiopia, Addis Ababa. Apparently THE hotspot of the moment, artist Cyprien Gaillard was recently there with his girlfriend Lily Donaldson and German author Joachim Bessing briefly emigrated there in 2012. We find that the photos created by Viviane Sassen are a clever combination.

Tom Hunter fOr Marni

With his famous work Women Reading Possession Order as part of the Victoria and Albert museum’s collection, artist Tom Hunter also finds time to romp around with model Suvi Koponen through densely overgrown trees in Los Angeles. Sometimes a good mix of artists and heavy hitting names from the fashion industry is a great idea. Styling was done by the indisputably brilliant Lucinda Chambers (it fits nicely with her love of bright colors), who otherwise works at British Vogue. Hair and makeup care credited to Tom Pecheux and Sam McKnight.

Patrick Demarchelier fOr Dior

Black and white, sometimes it’s as simple as that. During the recent haute couture shows it was the two designers who temporarily replaced Raf Simons. Simons waved from the runway and came across as color-happy, as you can see here in his final design. Three girls, (Roos Abels, Maartje Verhoef and Sofia Mechetner) harmoniously draped next to each other, all in impressive monochrome looks. Of course, the pointy shoes are eye-catching. Focus slips, but only as far as the preppy messy hair. The whole thing was photographed by none other than Patrick Demarchelier, who’s already snapped three books for the house.

©Alex de Brabant

Julia co-founded one of the first fashion blogs in Germany in 2007 and became a freelance consultant for digital strategies after publishing her first book in 2010. After an eventful four years with Condé Nast working mainly in the digital department of Vogue Germany, she decided to launch her own online magazine with her dream partner, Veronika Heilbrunner. She is based in Berlin and loves to read books.