Review: The Outnet Lunch

©Collage / Oriane Baud

The Outnet and hey-woman! invited 40 women to a lunch in the Pauly Saal: Veronika Heilbrunner and Julia Knolle welcomed their guests in an elegant atmosphere

Good things take time: it took us well over a year to hold our first event with a client. There were a lot of reasons. The location should already have a certain amount of history, the setting needed to make sense, and – above all – the mix of guests had to be just right. When the request from The Outnet came in, we were convinced after the very first read-through. Similar to the Get Together with Garance Doré in Paris, at which Veronika was a guest, it looked like the ladies here also knew exactly what goes into making a completely successful event. And so, rather last minute, we planned a lunch at Pauly Saal with 40 select women that are close to our hearts. Without any seating plan, completely different worlds came seamlessly together. It as a pleasant 25 degrees and, in the end, we sat together for three hours. Thanks to The Outnet for giving us a carte blanche and their trust. And thanks as well to you lovely ladies for coming and taking part in our premiere event (and Ruby Mary Lennox for the flowers).

When we were asked “what should I wear to your summer lunch?”, which came to us via Whatsapp/email/calls, we put together a few ideas:

©Alex de Brabant

Julia co-founded one of the first fashion blogs in Germany in 2007 and became a freelance consultant for digital strategies after publishing her first book in 2010. After an eventful four years with Condé Nast working mainly in the digital department of Vogue Germany, she decided to launch her own online magazine with her dream partner, Veronika Heilbrunner. She is based in Berlin and loves to read books.