Johanna Adorján writes about Shermine Shahrivar on page three of the Süddeutsche Zeitung
The Instagram game is, of course, far more extensive on an international level than the German one. That’s something we experience ourselves with Veronika and building up the hey woman! brand – nationally we see some digital innovations that rather need their time, whereas in other countries (like the USA and the UK) everything mostly feels like it’s moving twice as fast.
For a content format like our site, we look for personalities around the world when making our selections – but we also wouldn’t have anything against discovering someone here every now and then that we can unhesitatingly support, introduce, and recommend. So I had to smile when I found an article about Shermine Shahrivar on page three of the Süddeutsche Zeitung, written by Johanna Adorján, who recently changed to that editorial team from FAZ.
I still remember too well conversations with well-known authors that write for print publications and, in contrast to colleagues at the New York Times, in my perception take their own and special view on matters of digitization. The recommended reading here will remain reserved to our German readership because the Süddeutsche Zeitung allows the use of “three sentences from the article of your choice, plus headline and sub-headline.” Furthermore, we weren’t allowed to translate everything we wanted to.
For this reason, dear readers who can also speak German, I recommend taking a look at this article by Johanna. It convinced me that no matter how critical you are of a topic BEFORE you read it, you can always find an access to it. Follow the link here to find it on Blendle for 0.79 cents or on SZPlus. A preview, a very small amuse-bouche, can be found here:
As You Like It
Shermine Shahrivar is known, but not renowned. That needs to change. With discipline. And three photos a day on Instagram.
(…) Today Shermine Shahrivar has only put up one Instagram post, and that was an image of the new Chanel advertising campaign, and something that has nothing to do with her, but who knows – maybe it leads to a re-post? She still has to do two more posts: Ingo, her manager, has strictly instructed her to post something at least three times per day. Continuity is the only way you win new followers, and these days Instagram is part of the modelling game.(…)
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Julia co-founded one of the first fashion blogs in Germany in 2007 and became a freelance consultant for digital strategies after publishing her first book in 2010. After an eventful four years with Condé Nast working mainly in the digital department of Vogue Germany, she decided to launch her own online magazine with her dream partner, Veronika Heilbrunner. She is based in Berlin and loves to read books.