Mari Giudicelli is an allround talent and shoe superstar – the woman behind the successful label
Mari is a wonderful example of how Instagram can become a catalyst for starting your own shoe label. We’ve been aware of this graceful Brazilian for a while now, so a trip to her showroom in Chinatown during New York Fashion Week was quasi-compulsory. Just fresh out of college (the Fashion Institute of Technology), you can already see her first-to-second season interim shoe collection everywhere – surely also because she had a good mentor by her side before it even started: Maryam Nassir Zadeh. Pairs of her shoes are available at the legendary New York shop, as well as 40 (!) other stores, Moda Operandi included.
Business is going the best of all in Japan – who would have thought? And though her time as a model isn’t completely behind her, still she finds enough time on the side to wander through libraries, archives, and thrift stores to search out her next inspiration. But a look at her phone and favorite app is also necessary, and at the top of her visual favorites list: cropped details, color combinations, and textures. Raise the curtain for this 19-year-old all-around talent (“Just kidding,” she says – in real life she’s 28)!
Please describe your style in three words?
Utilitarian, holistic, unobtrusive.
First fashion memory?
My mom had a phase where she’d dress me like herself. I loved it.
Your ideal breakfast?
An amazing cup of black coffee and gluten-free pancakes with berries and whipped cream.
The song that makes you dance?
The book you’ve re-read many times?
Light on Yoga by B.K.S. Iyengar.
I can’t remember.
Piece(s) of jewelry you wear every single day?
My stack of golden rings – each one was a gift meaning something different. And my Quarry brass bracelet.
Designer you expect big things from?
Maryam Nassir Zadeh and the label Loewe.
The designer you would love to wear head to toe when you are a granny?
Converse Chuck Taylor All Star ‘70s.
What’s your dream car?
A vintage Mercedes for the look, but an Audi Q5 for functionality.
My first cat, a golden Persian. He looked like a lion to me. I was 6.
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Top three things on your wish list?
A white blazer from Proenza Schouler, an orange fur coat from Miu Miu, and a 250cc motorcycle.
Most inspiring movie?
Veronika Heilbrunner, Ada Kokosar, Lucy Chadwick…there’s so many!
Samurai Mama in Brooklyn, New York.
Maryam Nassir Zadeh.
Where do you see yourself in ten years?
In NYC, but being able to travel more than I do now. Maybe having my own storefront?
Last (cultural) discovery that blew your mind?
Colorado’s National Parks.
Top three magazines (on or offline)?
Vestoj, Apartamento, The Paris Review.
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Translation “Intro”: Melissa Frost
Julia co-founded one of the first fashion blogs in Germany in 2007 and became a freelance consultant for digital strategies after publishing her first book in 2010. After an eventful four years with Condé Nast working mainly in the digital department of Vogue Germany, she decided to launch her own online magazine with her dream partner, Veronika Heilbrunner. She is based in Berlin and loves to read books.