Editorial: SSENSE X Veronika Heilbrunner

Veronika Heilbrunner did an editorial for the Canadian online shop SSENSE – and it includes some nice selfies

When Jörg Koch, the founder of 032c and editor-in-chief of SSENSE, asked me if I’d like to shoot a story for the Canadian online shop – it’s especially well-known for its superior men’s selection and its street cred – I said yes straight away. Not just because I wanted to finally get to wear Wales Bonner, but also because the task was super interesting. Kind of DIY in a social media kind of way, that’s what was going through my mind when Jörg explained that they would be sending me a selfie stick and I could do whatever I wanted.

Ok, it all started less than exciting. I really didn’t know how to work the tripod. But once I realized the bonus (having a remote control for the trigger) I was hooked. I took way, way, way too many images, from many angles and in many situations.

Since I didn’t really feel up for taking the stick outside, I decided to shoot at home. And because home is always the most beautiful in the morning and I might be the slowest person ever before I’ve had my coffee and green tea (and preferably both at once), I decided this should be the theme of my shoot. So that my colleagues can see why I’m actually so slow in the morning. Is it because I’m reading articles while having peanut butter and jam on rye bread and dancing around to our hey woman! playlists? Or is it because I’m trying on 7 different outfits?

Anyway, have a look yourself:

Born and raised in Munich/Germany, Veronika’s professional career has developed from being a model to a fashion editor, to online luxury retailing and most recently style editor of Harpers Bazaar Germany. She currently lives in Berlin where in the beginning of 2015 she started a company with Julia Knolle, the ex-editor at large of Vogue Digital.
Oh, and she loves pugs!