The magazine So It Goes first crossed my mind when they published a photo series with skater Dylan Rieder. Around the time of publication he was in Berlin and once I’d spotted him on the street a friend of mine informed me of his numerous talents. After this I diligently went home and completed my research on him. The same issue features an editorial with Camille Rowe, ever since then I’ve fallen hard for the indie publication. Unfortunately all back issues are sold out online, which comes as no surprise as truly every single one of them is a gem. Co-editor and founder James Wright lends interesting insight into the magazine’s concept here. One of his smartest moves so far has been to hire the very young Frances Davison as fashion editor. Her Instagram never fails to impress me through her eye for detail — from the pink Cadillac, to the embellished white blanket or archival finds of old publications. Even those lunch pictures are okay! Her love of everything jeans is more contagious than any story published on “Jean Stories”, they always come surrounded by an air of nonchalance. We can’t help but gush and introduce her and her world today:
What do you do for a living?
I work as Fashion Editor at So It Goes Magazine, as well as a stylist, photographer, and creative consultant on freelance projects.
What did you do before Instagram became a thing for you?
I started a personal style blog when I was about 15. I don’t write it any more but over the past six months I’ve been enjoying Instagram as a platform to jot down similar visual notes. I only got an iPhone in January which has allowed me to capture much more.
Where are you based?
How old are you?
Please describe your style in three words?
Denim-centric and developing.
First fashion-related memory?
Absolute devotion to tomboy-ism.
Your ideal breakfast?
A lengthy meal involving fruit (preferably nectarines and cherries), something savory with potatoes, accompanied by a Bloody Mary and my friends.
The song that makes you dance?
Hey Ma – Cam’ron.
Nothing, or a little bit of Ludwig. I like a true white.
The book you often re-read?
‘One Flew Over the Cuckoo’s Nest‘ by Ken Kesey, and anything by J.D. Salinger. My favorite is probably ‘Raise High the Roof Beam, Carpenters and Seymour’. Not unusual choices but American classics nonetheless.
Muhammad Ali, I can’t really remember why.
Piece(s) of jewelry you wear every single day?
A gold and ruby ring. The ruby is my birthstone and the ring was a gift from my boyfriend. A tiny silver chain which goes through my ear that my best friend found for me. And a rotating collection of silver and turquoise rings across my fingers.
A designer you expect big things from?
The designer you would love to wear head to toe when you are a granny?
Ralph Lauren on my ranch and Céline when I’m in New York.
The bag you will wear all summer?
My pockets and my suitcase.
Orange (since last week).
Probably converse—if I’m being totally honest! They’re kind of iconic though.
What’s your dream car?
I don’t know much about cars, but this weekend I saw Elvis’ original baby pink Cadillac Fleetwood and it was dreamy.
Ideally I’d say dog, any dog really, but I don’t want to offend my cat. He’s very friendly but quite stupid.
Top three on your wish list?
1. The Tibi Denni loafer – a few seasons ago now.
Series you can’t stop watching?
The Twilight Zone, circa 2002.
The Smokestack Mary at the Foxlow bar.
Your beauty secret? How do you style your hair?
I moisturize as much as possible. I love Charlotte Tilbury’s‘Magic Cream‘ for my face because it’s quite heavy and Aveeno for my body. I like to sleep on my hair when it’s wet and I don’t really brush it (sinful). I’m fighting a constant battle with my stubbornly straight hair to try and get it wavy with minimal time commitment.
Ralph Lauren or Liv Tyler circa Empire Records.
Wherever I haven’t been yet. I can’t wait to go to Genoa this summer and see all the pink buildings by the sea. And I recently went to Bali and loved it.
Hard to choose, but maybe Tonkotsu for the most delicious ramen.
Supermarkets in foreign countries.
Where do you see yourself in ten years?
I hope I’ll be lucky enough to work abroad, America is the dream.
2. A hat from Lack of Colour
3. Something gingham and perfect … I’m not sure what just yet.