When I met Emma for the very first time – I clearly remember it was during fashion week in Milan some years ago – she was having breakfast in the Principe di Savoia with her husband Matt who was in town for this Azealia Banks concert the night before (he happens to be her agent). Emma loves to tell a good story. I sat and listened intently, transfixed by her very charming english accent. The only problem I didn´t understand a word she was talking about! Despite the communication breakdown that I was experiencing I found her one of the most exciting girls I ever met. And her style, wow! Just scrolling through her Instagram inspires me beyond. The good news is after many conversations and cocktails together I can now understand what she says. Now I m very happy to be able to share Emma´s amazing world with you.
Please describe your style in three words.
First fashionable memory?
My mother’s obsession with giant sunglasses, (my sisters and I called her “the fly”) matching shoes and bags and of course her Vogues and Harpers & Queen.
Your ideal breakfast?
Multiple Americanos, grapefruit juice, smoked salmon and rosti, raspberries.
The song that makes you dance?
Pre- dancing Violent Femmes – Blister In The Sun, for actual dancing The Rolling Stones – Paint it Black, The Pixies – Gigantic, David Bowie – Modern Love and at the end of the evening Modest Mouse – Float On.
No filter or “Valencia”
The book you re-read many times?
L.P. Hartley, The Go-Between. “The past is a foreign country: they do things differently there.” It’s the opening line. One should keep their eyes on the future, and remember not everything can be rationalized.
Roy Scheider in Jaws.
Piece(s) of jewelry you wear every single day?
My Deco engagement ring, men’s Rolex Oyster Perpetual, 2 Hermes Clic-Clac bangles (I alternate colors).
Designer you expect big things from?
Jonathan Anderson. EVEN BIGGER THINGS.
The designer you would love to wear head to toe when you are a granny?
I will happily rattle along in Chanel tweed.
The bag you will wear all summer?
A straw basket from Clifton Nurseries in London- every summer, city or beach.
Navy or camel- it’s a tie.
Chanel ballet pumps, flat pointy Tabitha Simmons, Saint Laurent cuban-heel boots.
What’s your dream car?
Mercedes-Benz 300SL or AC Cobra.
My blue-fawn whippet – Beckett.
Top three on your wish list?
Saint Laurent chocolate suede poppered jacket.
Loewe nubby V-neck knit.
Erdem polka-dot cocktail dress.
Series you can t stop watching?
I am re-watching all the Hitchcock’s as my building in NY inspired “Rear Window”, Arrested Development and of course, GOT.
French 75, Gimlet, Whiskey Sour.
Your beauty secret?
Dr. Frances Prenna Jones Formula+.
Jean Shrimpton, Kurt Cobain, Nastassja Kinski, David Bowie.
Upstate NY, The Parker Palm Springs.
Any French pharmacy! Greys and Alfie’s. I shop mainly online for clothes, so when I shop it is more antiquing and wandering.
Where do you see yourself in ten years?
Writing, happy, riding horses.
Translation: Georgia Reeve
Born and raised in Munich/Germany, Veronika’s professional career has developed from being a model to a fashion editor, to online luxury retailing and most recently style editor of Harpers Bazaar Germany. She currently lives in Berlin where in the beginning of 2015 she started a company with Julia Knolle, the ex-editor at large of Vogue Digital.
Oh, and she loves pugs!